Author(s): Khald M. Hassen Wane, Abdalslam S Imhmed Mohmed, Nabil. Abulgasem. Ali. Abrebish, Mabrouka M. A. Algherini
Published in: International Journal of Engineering Research & Technology
License: This work is licensed under a Creative Commons Attribution 4.0 International License.
Volume/Issue: Volume. 5 - Issue. 05 , May - 2016
The main purpose of the study was to investigate the relationship between theory of planned behavior factors and purchase intention of Muslim customers to purchase Online from SMEs. E-commerce is associated many challenges, such challenges are associated with the Islamic belief and culture. Samples of 304 postgraduate students in Islamic universities of Malaysia were asked to complete a 42 items survey using a closed interval questions. From the square multiple correlation result, it is noted that the model fit criteria are solved and there was 0.50 (50%) of influence of behavioral attitude on intention to purchase. It was also confirmed that TPB factors (behavioral attitude, perceived behavioral control, subjective norms) were indicators for predicting the intention of the customers to purchase via e-commerce with sharia perspectives. Thus, a better understanding on the sharia instruments like Islamic assurance and Islamic background for the products increases the intention to purchase.
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