Author(s): Shweta Dubey, Kamlesh Gurjar
Published in: International Journal of Engineering Research & Technology
License: This work is licensed under a Creative Commons Attribution 4.0 International License.
Volume/Issue: Vol.1 - Issue 5 (July - 2012)
ABSTRACT: Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task. Indeed the terminology used in this area has varied, it includes: Green Marketing, Environmental Marketing and Ecological Marketing. Green or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment. The objective of the present study is to explore the awareness level among the customers and dealers of various segments of cars about green marketing particular, for that a survey had been done on 800cc-2000cc cars customers and dealers of the city. The push for green cars comes from people looking for ways to lessen their impact on the environment and become less dependent on oil. The research into alternative and more efficient energy is ongoing, but there is technology available for those who are willing to help. At the individual level, personal automobiles are one of, the easiest ways for people to help with the movement. As more people are becoming informed and taking action, companies are feeling pressure from the government and customers to make changes. The change process has been relatively slow and not all countries feel passionate about making changes. In Greece, the change has been slow to sell more green cars.
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