IJERT-EMS
IJERT-EMS

Search Engine Optimization Techniques


Search Engine Optimization Techniques
Authors : Surbhi Gupta, Shivangi Miglani, Vaibhav Sundriyal
Publication Date: 03-09-2013

Authors

Author(s):  Surbhi Gupta, Shivangi Miglani, Vaibhav Sundriyal

Published in:   International Journal of Engineering Research & Technology

License:  This work is licensed under a Creative Commons Attribution 4.0 International License.

Website: www.ijert.org

Volume/Issue:   Vol.2 - Issue 9 (September - 2013)

e-ISSN:   2278-0181

Abstract

This paper represents how an opti- mization problem consists of maxi- mizing or minimizing a real func- tion by systematically choosing input values from within an allowed set and computing the value of the function can be solved. A program that searches documents for speci- fied keywords and returns a list of the documents where the keywords were found. It uses a proprietary algorithm to create its indices such that, ideally, only meaningful re- sults are returned for each query. A program that automatically fetches Web pages. They are used to feed pages to search engines. It crawls over the web and starts with a list of URLs to visit, called the seeds. As the crawler visits these URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to visit, called the crawl fron- tier. URLs from the frontier are recursively visited according to a set of policies. The large volume V2IS90008 www..org lead to major changes in results relevancy. Choosing the right key- words to optimize for is thus the first and most crucial step to a suc- cessful SEO campaign. In the con- text of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

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